I design clarity into complexity.
I turn complex systems into digital products people can understand, trust, and enjoy using.
experience
across products
Design is not decoration. It is how complex technology becomes useful, trustworthy, and clear.
I'm Mohamed Ben Rekaya, a Senior Product Designer with 9+ years of experience shipping user-centered products across web and mobile — most recently designing AI-driven and data-centric platforms at STC and Basserah in Riyadh, currently freelancing and open to new full-time roles.
I specialize in scalable design systems, complex enterprise workflows, and turning dense, technical products into interfaces people actually enjoy using — with a track record of measurable outcomes: a design system rebuild that took handoff from 3 days to under 1 day with 87% team adoption, A/B-tested flows that lifted conversion by 30%, and mentoring that raised the bar for whole design teams. Beyond the interface, I bring a marketer's instinct for positioning and messaging, so what I build doesn't just work well — it communicates well too.
Known for clear communication, cross-functional collaboration with engineers and stakeholders, and calm, structured decision-making in fast-moving product environments.
UX Design
UI Design
Soft Skills
Development & Tools
Experience.
Product design roles across telecom, data platforms, and product studios in Saudi Arabia and Tunisia.
Designing scalable digital products within a large telecom environment, focusing on improving user experience across complex systems and services. Contributing to AI-driven solutions by crafting intuitive interfaces that simplify data insights and automation workflows.
Led the design of data-centric and AI-powered products, transforming complex data systems into intuitive user experiences. Designed a metadata and data management platform, simplifying how users explore and manage large-scale datasets.
Designed and maintained scalable, responsive design systems and partnered with developers and marketers on cross-functional delivery.
- Rebuilt the design system from 40 loose components to 180+ token-driven components, cutting design-to-development handoff from 3 days to under 1 day, with 87% team adoption within 3 months
- Ran A/B tests that improved conversion and usability by 30%
- Applied competitive analysis to elevate design performance
Oversaw UI/UX initiatives across multiple client projects and mentored junior designers.
- Accelerated delivery timelines by 50%
- Contributed to a 20% increase in user engagement
Conducted research and interviews to inform product design decisions, reducing usability issues by 30%. Created wireframes and high-fidelity prototypes from research insights.
Designed responsive mobile interfaces for Android and iOS, increasing user engagement by 25%, and developed UIs for CMS/CRM platforms that improved internal workflow speed by over 35%.
Certificates.
Ongoing, structured learning alongside on-the-job practice.
Google UX Design Professional Certificate
IBM Enterprise Design Thinking Practitioner
The Interaction Design Foundation — UX Courses
Let's build meaningful experiences together.
Have a product, platform, or digital experience that needs clarity and impact? Let's talk.